Touchscreen

Sulzer is a Swiss industrial group specializing in pumping, agitation and fluid-processing equipment. At trade shows, its US subsidiary needs to present pumps, turbocompressors and grinders that are too large for the stand. Its catalog also covers complex processes, from wastewater treatment to the chemical industry, that are difficult to explain through paper brochures or abstract sales talk.

Designed by Virtuoz with PandaSuite, the two applications each provide a journey adapted to their sector. The first groups water-treatment equipment by business category. The second, dedicated to the chemical industry, opens on an animated isometric plant: visitors select a process stage, from preparation to purification, then explore the relevant machines. Large touch targets and clear iconography make both applications suitable for large touchscreens.

The journey connects the overall process view to individual product pages. Each page brings together product visuals, interactive hotspots, brochures, videos and technical data. Sales teams can start with the visitor’s needs, show where each machine fits and explore its specifications without leaving the application.